Buyer Persona Workshop Form

Buyer Persona Workshop

Please submit this form for each buyer persona that needs to be created for your business. Most businesses have at least three ideal buyers. A buyer could be a client, customer, employee, referral partner, investor, or anyone who you want to "buy into the idea" of working with you.

1. What's your first name?*

2. What's your last name?*

3. What's your email address?*

4. How would you label this buyer persona (i.e. homeowner, boat owner, etc.)?*

5. What's your goldilocks principal metric?*

6. What's too little?*

7. What's too much?*

8. What's just right?*

9. What's the preferred gender of the person you need to connect with?*

10. What's the age range of your ideal buyer?*

11. What's the sweet spot age of your ideal buyer?*

12. If B2B, what's the annual gross revenue of your ideal buyer?*

13. If B2C, what's the annual household income of your ideal buyer?*

14. What type of person do you especially like working with? Describe them.*

15. What would disqualify a seemingly ideal buyer from being a good fit?*

16. What goal does your buyer hope to achieve by using what you sell?*

17. What's currently preventing them from achieving their goal?*

18. How can what you do help them overcome those obstacles?*

19. Is there anything else that should be noted about this ideal buyer?*

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